Making Waves

Camarines Sur Governor LRay Villafuerte (top photo, left) made distinctive waves at the Meetings, Incentive Travel, Conventions and Exhibitions and Events (MICE) Conference held recently at Subic Bay Exhibition and Convention Center, when he was speaker and panelist on the topic “Re-Brand Philippines?” where he convincingly presented to the conferees his unique style of “think out of the box” tourism marketing strategy to “market the Philippines by leaving Philippines out” that even his expert co-panelists (top photo, left to right) JWT Manila CEO Jos Ortega; CCO David Guerrero of BBDO Guerrero and Limetree Consulting (Australia) Sharon Hannaford have to concede was a very valid point.  Camarines Sur exhibit booth, one of the most visited and admired during the activity, is shown at bottom photo as backdrop for a souvenir photo of Governor Villafuerte with Kazuyuki Goto of Travel Café Company, Ltd., Japan and Colors Philippine Travel Guide Magazine publisher Clang Garcia.  gbc/jorsabia

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